Report: Ads on social networks will drop, then climb - San Francisco Business Times:

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percent in 2010 to $1.3 billion, according to a new reportt by . Palo Alto-baserd , meanwhile, will continue to gain markey share and by 2011 will surpass in ad said DebraAho Williamson, the EMarketer senior analyst who wrote the “The expected rebound in spending will come as more companies focusx on creating and implementing an overallo social marketing strategy,” Williamson said. “And it is a clear indication that the experimentalk phase of social network marketing is finally drawinyg toan end.” U.S spending on MySpace is expectedc to fall 15 percent this year to $495 while U.S. spending at Facebook is projected to rise 9 percenftto $230 million, Williamson said.
MySpace’s share of US spendinyg is projected to fallto 43.4 perceng in 2009, while Facebook and other social networi venues will increase their share, she While the United States accounts for the majority of ad spendingg on MySpace and Facebook, non-US spending is growing rapidly at according to Williamson, who estimated that marketerws will spend a total of $520 million to advertise on MySpace worldwide in 2009, down 14 percentr from 2008. Worldwide spendinfg on Facebook, by contrast, is expectexd to grow 20 percentto $300 millioh in 2009, she said.