Tourism Department debuts campaign for local visitor dollars - New Mexico Business Weekly:

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The “Let’s Go New Mexico” campaign consists of 30-second television ads promotingv in-state destinations and events. They are airingh on KRQE Channel 13, KOB Channel 4, KOAT Channel 7, and the . “Ijn these difficult times, we want folks to remembet that we live in a very special corner of the filled with incredible things to seeand do,” said Michaelk Cerletti, secretary of the Tourism Department. The Departmengt did a similar campaign last year in responsrto record-high gas prices.
This year it’es about coping with the economic Richard Eeds, director of the Tourism Department’e advertising program, said that stops at the state’a nine visitor information centers increased significantly during last year’s campaign. The ads are currentlhy promoting outdoor activities at sites such as Whitre SandsNational Monument, Carlsbad Caverns Nationap Park and the Cumbres & Toltec Scenic Railroad. New locationds and events will be featured over the course ofthe campaign, includinh Ghost Ranch in Abiquiú, flamenco dancingb in Santa Fe, the Lincoln County Cowboy Symposium and racing at Ruidoso Downs. The campaign will run througu Labor Day.
The Department has also launchex a new social networking planusing , and . The idea is to increasr online exposure through viral marketingh and create a community that promotedtourism here. There will also be a aboutt travel deals at theTourism Department’a Web site. The blog feature will help drive traffic to theWeb site, officials because it allows people to leave thus constantly providing new activithy on the site. indexea well-maintained blogs more frequently thanstatic sites. Businessesx can participate in the social networking campaign by contactingh Anna Wacksat anna@ballantinespr.com.